The focus of this year’s brand film is Brookfield Place, Brookfield Office Properties’ $250 million transformation of Lower Manhattan’s World Financial Center. Building on our pioneering efforts in 2012, the story features a unique animated approach centered around Ethan, a young professional who helps viewers understand the many exciting developments coming together in and around Brookfield Place. To conceive this story, Juniper Jones founder and creative director Kevin Robinson and his colleagues served as Brookfield’s creative agency. Working closely with Brookfield’s leaders, we once again fused original illustrations with stunning imagery – including 3d visualizations created by the Emmy Award-winning firm dbox – to bring the project to life. The result is a colorful and engaging view into the future of one of New York City’s most ambitious real estate developments, which is set to be completed later this year.
More information on Brookfield Place is available at brookfieldplaceny.com.