This Family Day, Sport Chek surprised Canadian Alpine Skiers Phil Brown and Mike Janyk by sending their families over to Schladming, Austria to watch them compete in the Alpine Skiing World Championships.
They also sent a team from Black Box Productions to document the experience and create a branded video to share the story online.
Public campaign here:
Filmed by Josh Usheroff and Ben Goloff
Directed and edited by Ben Goloff