TV3 REBRAND - APARTMENT IDENT / MAN VS MACHINE / VIASAT /

Project: TV3 Rebrand - Idents
Client: Man Vs Machine / Viasat
Music and Sound Design: Box Of Toys Audio
Concept, Design & Creative Direction: ManvsMachine
Production / Direction / VFX: Frame.dk
Photography: Thomas Loof

BACKGROUND /
London based motion studio Man Vs Machine invited us to create the audio suite for TV3's latest channel rebranding. This package involved various idents, menus and beds that focus on thousands of physical TV3 logos and their reaction to changing gravity in domestic environments.

APPROACH /
Our brief requested a confident and fresh energy that mirrors the sense of release we feel as we arrive home for the day. The style of music settled on a contemporary dub tip with bright pianos and synth lines being introduced across the idents to accentuate the positive mood. Bells and other live recordings were treated in an electro-acoustic fashion via a chain of various plug-ins and hardware to achieve an original sound for TV3. Sound design uses studio recordings of plastic bottles, coffee cups, glass and windchimes to illustrate the movement and material of the spherical TV3 logos.

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