Available September 17, 2013 at all major book retailers.

Can a company be cool… be socially responsible…and still make money?

Welcome to the Looptail. This is the extraordinary story of Bruce Poon Tip’s personal adventure, starting with his first-person account of how he honed his entrepreneurial instincts to start and develop G Adventures, the world’s most successful adventure travel company, which now operates more than 100 countries, on all seven continents, serving more than 100,000 customers every year. Along the way, Poon Tip reveals his unusual management secrets that not only keep his employees fully engaged and energized but also keeps his customers extremely happy.

Poon Tip has worked tirelessly to ensure that his company generates extraordinarily good karma for everyone; that is, that “giving back” in life and in business is all about the cycle of the Looptail. This unique approach has worked in marvelous ways. Poon Tip has created an entirely new and refreshing approach to management. For example, there is no traditional CEO at G Adventures – instead, every employee is a CEO, empowered to make instantaneous decisions to help serve clients on the spot. But while there’s no CEO, there is a company Mayor, who takes the daily pulse of corporate morale. There’s no HR department – but there is a Talent Agency and company Culture Club.

The results have been startling: G Adventures has a 99% customer satisfaction rating – the highest in the industry, phenomenal customer loyalty, and low employee turnover. People love vacationing in exotic spots and facing real adventure, and they love taking those exciting journeys with a fun, conscious, customer-focused company. That’s precisely what G Adventures offers. And the growth of G Adventures has been astounding since Poon Tip started the company in 1990 by maxing out a few of his credit cards to finance the start-up.

It hasn’t always been easy to try to balance Poon Tip’s desire for a socially responsible company along with the desire to generate profits. But thanks to Poon Tip’s vision, G Adventures has flourished and maintained its give-back approach. In short, it’s been an amazing journey, and in many ways, G Adventures is at the vanguard of what modern-day companies aspire to be, a true social enterprise that inspires and elevates its customers and employees to a higher purpose.

This is a stunning story of why community, culture, and karma matter in business, and how one man’s desire to do the right thing and generate profits can be blended into a win-win for all involved.

About Bruce Poon Tip
Bruce Poon Tip is the Founder of G Adventures. Over the years, G Adventures has won numerous awards and distinctive honors for its unique and singular vision, management approach, and company culture.

A global leader in sustainability and social entrepreneurship, Bruce has spoken multiple times at the request of the United Nations and World Bank, has presented at the headquarters of Apple and Google, and delivered keynote speeches at TED events and leading entrepreneurship conferences around the world.

In 2012, Bruce was inducted into the Social Venture Network Hall of Fame, joining celebrated entrepreneurs such as Richard Branson (Virgin Airlines), Anita Roddick (The Body Shop), and Ben Cohen and Jerry Greenfield (Ben and Jerry’s Ice Cream).

Loading more stuff…

Hmm…it looks like things are taking a while to load. Try again?

Loading videos…