MINI Westfield customer event. The MINI Store, Westfield Stratford City invited men to escape the humdrum of a day’s shopping by setting up the MINI Man Crèche for one weekend only. This testosterone-filled haven offered chaps free food, beer, haircuts, shaves, Xbox, table football and a place to relax in peace while their other halves chased Christmas bargains.
A result for blokes and for us too. Across the weekend, we captured more than 3 times our data capture target.