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Rod is Director of User Experience at Visual Jazz Isobar. Prior to joining Visual Jazz, Rod was co-founder and Director (Research & Strategy) of Mobile Experience.

He has over 15 years of experience helping large organisations and start-ups turn great ideas into reality. Blending his background in engineering, sociology and human-centred design, Rod is passionate about creating meaningful and socially relevant solutions. Having previously held general management roles in User Experience, and Strategy, Rod has consulted to many of Australia's leading organisations on mobile research, strategy and design. His work in mobility has won numerous national innovation, product and service design awards.

Rod is a startup mentor and international speaker on mobile user experience and design strategy, and recently joined the Australian National Design Council as a recognised leader in Mobile, Product and Service Design. He holds a PhD in Human-Computer Interaction and Masters in Sociology, but don't hold that against him.
You can continue the conversation with Rod on twitter: @rodfarmer.

Presented by Rod Farmer at the April 2013 Breaking Development Conference in Orlando, Florida.

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