This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, integrate.wvu.edu

David Pavelko is the head of travel at Google and manages marketing and advertising campaigns for airlines, hotel chains, cruise lines, car rental companies, tourism groups, OTA’s, meta, and travel publishers across Google search, display, YouTube and television advertising platforms. Prior to joining Google, David spent 6 years at Cendant Corporation where he was vice president of business development and was responsible for developing and managing marketing programs for Fortune 500 organizations for the purposes of leveraging Cendant’s travel (Orbitz, CheapTickets, Galileo), hospitality (Ramada Inn, Days Inn, Super 8), car rental (Avis/Budget), real estate and financial services distribution channels. David also spent time at Choice Hotels in a similar business development capacity as well as a few years in the sports marketing industry primarily managing sponsorship programs in IndyCar racing. David is a graduate of Princeton University.

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