matthewbarretto.com

Major television networks hire advertising agencies to help rebrand their on-­air identities typically every 3-­5 years.

For my senior thesis at Union College, I have created a complete graphics package for a fictional tv network named Flux.

The logo, overall “look”, and slogan were carefully created to emphasize the variety of programming
the station would offer. The slogan, "Television In Every Form" speaks to the network's diversity. "Television" acts as a placeholder/anchor for other ideas or characteristics of some of Flux's major characters, e.g. "Sexy In Every Form, Confidence In Every Form).

"The Grind" Original Footage Co-Directed by Matt Barretto and Andrew McLain, Shot and Edited by Andrew McLain, Graphics by Matt Barretto, Narration by Dylan Katz-Wicks

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