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Sara Wachter-Boettcher is an independent content strategist, writer, and rabble-rouser based in Lancaster, Pennsylvania. She got this way after stints as a journalist, copywriter, and web writer, during which she became increasingly dissatisfied with the chaos typically found in web content projects. In 2008, she launched a content strategy practice at her past agency, and started working closely with IA and UX teams to build a better way forward.
Today Sara focuses on designing systems for flexible, adaptable, future-friendly content, with a heavy interest in making content mobile-ready. When she's not consulting with clients or partnering with agencies, she's putting the finishing touches on her first book, Content Everywhere, with Rosenfeld Media; serving as Editor in Chief of A List Apart; contributing to publications like Contents Magazine; and speaking about content strategy, user experience, and related topics at conferences worldwide. You can read her blog at sarawb.com.
Twitter Handle: @sara_ann_marie
Presented by Sara Wachter-Boettcher at the April 2013 Breaking Development Conference in Orlando, Florida.