In order to promote Audi's fastest car, AlmapBBDO created an ad in digital magazines using its main differential: the speed.
To see the new Audi R8, readers needed to photograph it using the iPad's feature screenshot. While the car passes by in high speed the reader must press the buttons HOME and SLEEP at the same time to take apicture. Only the picture taken at the exact moment when the car is in frame reveals the Audi R8 completely. More than an interactive ad, an Audi ad saved among the personal photos.

Publisher: Audi Vehicles LTDA Brazil Distributor
Product: Audi R8
Title: Screenshot Ad
CCO: Marcello Serpa
ECD: Luiz Sanches
Creative Director: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Art Director: Andre Sallowicz, Denis Peralta
Editor: Filipe Medici, Rodrigo Resende
Programming: the goodfellas
Technology Director: Fernando Boniotti
Account Services: Fernanda Antonelli, Carol Derra, Isabela Filippi, Lucas Nunes
Media: Paul Camossa, Flavio de Pauw, Isabela Albero, Renan Magri
Approval: Leandro Radomile

the goodfellas team:
Creative & Technology Director: Fernando Carreira
Account Director: Caroline Gouveia
Project Manager: Wesley Adão and Derick Cogo
Motion Designer: Vinícius Silva
Code Manager: Pedro Paulo Almeida
Code Developer: Eduardo Martins
Artwork Coordinator: Beto Silva

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