WestlandUtrecht Bank is a new bank in the Netherlands. A bank with a real Dutch personality and fresh ideas for independent thinkers and those who dare to dream.
Together with BSUR and director Werner Damen, we have developed a reintroduction campaign consisting out of three tv-commercials. The films portray beautiful and inspirational moments made possible by the bank. During these moments, a fresh wind blows through the Netherlands that introduces WestlandUtrecht Bank.
We cut the logo of the bank out of mirror. An impressive object of 6 by 6 meters, that we set in motion using a crane. Playing with its reflection, we created a beautiful effect that excites the viewer towards the revealing moment of the bank.