Channel ident for 4 Seven. The idea was to explore and learn the Cinema 4d mograph module to create a ident following the D&AD brief.

The idea is to show the connection between the 'mother channel' and the 4 Seven channel, where the programme schedule is determined by viewers reactions to the shows viewed on Channel 4. The shows that cause the most buzz on various online forums, facebook, blogs etc over the past Seven days are repeated on 4 Seven.

Essentially viewers are able to influence the schedule each week, making the nature of the channel almost organic.

Audio Design by Tim Tetlow
Samples from freesound and looperman.

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