Robinsons Fruit Shoot is a children’s drink for on the go, with a handy sport cap that can't spill.
The primary focus was to bring new consumers to the brand through an engagement campaign, inspiring children to ask for more Fruit Shoot and to challenge them to go outside and go explore again.
Together with BSUR we have created an online platform in which Fruit Shoot activates children by giving them tips about what they can do on the go through the year. How they can 'Juice Up' and pimp up their spare time, by creating new toys and games out of their empty Fruit Shoot bottles.
Together with 100% Halal we have developed several tv-commercials each showcasing a new Juice Up moment. To direct kids towards the online platform and inspire them to play in new, exciting and challenging ways.