At the beginning of this video, Rishad gives advice on what leaders ought to do when traveling abroad to impart wisdom: Google yourself in the country to find out "who" you are to the inhabitants.
Tobaccowala also details how he approached remedying our first impression* -- and why he plans to turn it into a case study for brands.
The situation proved instructive for both of us. For him, it was a colourful example of how marketers and clients need to resolve issues now: in real-time.
I realized that there's an intuitive "ethic" associated with being a persuader (a blogger, for example). After he took action to ramify what began as an awkward exchange, he consulted with his social media team to gauge how I might react. They gave him three possibilities; I did them all within 24 hours.
*Read about that here: adrants.com/2009/09/adtech-chicago-hard-knocks-in-social.php