Victoria: Cempasúchil—The Taste of Reunion
2021. Ogilvy Mexico
Victoria celebrates this year’s Day of the Dead with the launch of a new limited edition product—a beer made with cempasúchil petals—that reunites the living and the dead. For this integrated campaign we shot, scored, and post-produced a three-minute film that pictures families coming together with their loved ones by keeping the holiday’s traditions alive. We also crafted and displayed original posters with the film’s main characters at local cinemas, where 60-second versions of our film were screened. For digital channels, we produced fit-to-format content and four tabletop films inspired by each region’s Day of the Dead cuisine.
Client: Cerveza Victoria
Regional Brand Directors: Yune Aranguren & Martín Raygoza
Brand Manager: Samantha Herrera
Regional Brands Coordinator: Jessica Flores, Daniel Cisneros
Agency: Ogilvy Mexico
Chief Executive Officer Ogilvy Mexico & Miami: Verónica Hernández
Chief Creative Officer Latam: Jessica Apellaniz
Chief Creative Officer: Diego Rodríguez
Chief Operating Officer: Fabiola Alves
Creative Directors: Kevin Murcia, Javier Melo
Art Director: Jonathan Aparicio, Ismael Mora
Copywriter: Jácome González
Producers: Rosa Elena Arizmendi & Silvia Gómez
Account Management: María Del Pilar Troconis, Nuri Briseño & Alfredo Salmerón, Paola Romero
Project Manager: Montserrat Torres
Planning: Mitchelle Quintanilla & Itzel Elorza
Content Manager: Belem Rodríguez
Production Company: Media.Monks – Film.Monks
Director: Salomon Ligthelm
Cinematographer: Diego Garcia
Head Of Film Craft & Talent: Maarten Sunderman
Executive Producers: Adrian Pastrana & Octavio Gortazar
Creative Lead & Film Director Digital: Robin Ellis Lee
Cinematographer Digital: Daniel Zuñiga
Creative Director: Mauricio Gaya
Creative: Vlada Vitko
Director Table Top: Rodrigo Bonilla
Cinematographer Table Top: Pablo Mercado
Photographer: Diego Flores
Line Producer: Yasser Eluani
Assistant Director: Rodrigo Urbano
Assistant Director Digital: Arturo Garcia
2nd Assistant Director Digital: Roman Hernandez
Art Director: Mariana Covag
Creative Art Director: Gustavo Bosque
Editor: Gerardo Téllez
Colourists: Mikey Pehanich, Esteban Robles & Diego Flores
Music Composers: Pim Van Den Heuvel & Gabriel Barredo
Mix & Sound Design: Vincent Jacobs & Yorick Coster
Sound Manager: Agnes Kes
Post Production Manager: Marloes De Rijke
VFX: Robert van Spanje
