Finding a great doctor is good. Finding a great cardiologist -- especially one that might have saved your life -- that's amore! At least, that's the concept behind this campaign our hippo healthcare division did for HeartCare Midwest. The concept came out of a stat that came up in our discussions with the physicians group.... that HeartCare Midwest patients reported a 99+ percent satisfaction rate with their cardiologist. People loved their doctors so much they were recommending them to friends and family. So we created a fun spot that touted people's affection towards their HeartCare Midwest doctors, using the familiar online dating ad...with a twist. Radio, outdoor and print supported the notion that lots of people out there love their heart doctor. thinkhippo.com

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