ABM's colorful new brand and high-tech booth really wowed people at the BOMA International conference, the largest trade show in the commercial real estate industry. Visitors were impressed by what they saw, and the substance behind it.
The booth introduces people to ABM's wide-ranging facility services, such as commercial cleaning, electrical & lighting, energy solutions, HVAC, landscaping, parking, security and more. Experts from every ABM service line were represented to address questions and offer collaborative solutions.
Visitors to the booth also experienced a powerful multimedia overview of ABM's services which also helped with the overall impact of the booths aesthetics. The booth's centerpiece is a 7-foot round LED video screen displaying a lively, eye-catching presentation. Because it uses only the power of a coffee-maker, the screen is in keeping with ABM's commitment to sustainability, as are the booth's recycled flooring, low-power lighting, and recyclable graphics.
The booth also features interactive touchscreen stations where visitors explored ABM's Metropolis, a virtual "city" that represents the many types of industries ABM serves. Metropolis displays schools, office buildings, airports, mega-sports complexes and more. For each type of facility, animated workers demonstrate each service that ABM provides.
People notice and connect with our new brand because it's modern and energetic. It helps us get our point across: ABM delivers value because of its 100,000 talented employees, which is why the "M" in our logo represents a person. Our tag line of "Building Value" signifies our unrelenting pursuit of building value for our clients every day.
We're emphasizing our mantra of "ONE ABM" because we now have one brand that encompasses our many businesses and divisions as we work together across these divisions to provide tailored facility solutions to our clients.
Our new Collaboration Icon depicts this by encompassing 8 people in a circle --- no one employee more important than another --- all leveraging each other's talents toward a common goal.
As the go-to facilities provider for over 100 years, we often get asked "Is there anything ABM can't do?" The truth is that ABM has many service offerings that can meet our client's needs and help build value for their facilities across several geographies.
Unlike many of our competitors, ABM has the ability to integrate services under one contract to solve all facility-related needs, a concept called Integrated Facility Solutions or IFS. ABM is becoming a recognized leader in IFS, and our clients are benefiting.
Call us or come visit us at our next trade show, and learn how we can help address your facility needs and build value for your business.