Trapdoor worked closely with digital agency Modaliti and Du’aine Ladego to produce a TVC promoting the Greatest Athlete challenge.
The production took place over one day at a huge warehouse in Marrickville the size of a football field allowing us to bring in the beach with 2 tonnes of sand, the gym and of course the team from Liquid Malisha and their indoor wake boarding pools, taking over 10 hours to fill, plenty of time for one to contemplate their naval.
It’s not everyday you see a wake boarder inside. The bigger the space the bigger tricks, the bigger the fun. Not to mention Dave found his new favourite coffee shop, Double Roasters.
Director: Mike Pritchett
DOP: Peter Beeh
2nd AD/Creative Director: David Child
Steady Cam Op: Ryan Somerfield
Camera: F65 digital cinema
Frame rate: 120
Lens: Arri Masterprimes