“Carelessly posting things online can have consequences for others.”
In this campaign by the Dutch Government (Rijksoverheid), three cats share their stories on how they have become a victim of their bosses posting funny video footage of them on social media. They encourage us to think twice about what we post. Once for ourselves, and once for others.
VFX
The stories are a combination of real footage and CGI cats being interviewed.
Sound Design & Voice Casting
Since Postoffice has created all CGI from scratch, we had the privilege of casting and recording the dutch voice actors Elise Schaap, Ruben van der Meer, and Ronald Goedemondt before the animation of the three cats was done. Since they were not limited by timing their performance to video, they were able to perform freely, like the original voice actors do for blockbuster animation films. For the english versions you see here, we dubbed to the dutch animations – which turned out very well.
For the real life footage, we used the original sound as a basis, but spiced it up for more impact and fun. The sound in Slappy Cat for example is our sound designer Marcel hitting himself (he was not hurt during the recording process).
Credits:
Client: Rijksoverheid (Dutch Government)
Agency; TBWA
Agency Producers: Bart Ruysendaal, Kerstin Kambier
Creatives: Bies & Sebas
Production company: Postoffice Create!
Post Production & Voice Casting: Postoffice Amsterdam
VFX: Boyo Frederix, Tom Schuijt, Ritchy Wattimena, Fraser Keen, Hendrik Kramer, Patcharee Sa-ardkitinun
Grading: Patcharee Sa-ardkitinun
Sound design: Marcel Bultman
Voice Casting: Chantal Kunst & Florens Eykemans @ Postoffice Voice Casting
