Description: Nonprofit organizations are increasingly thinking like entrepreneurial start-ups and vice-versa, as young people are starting organizations which embrace the notion of the “consumer-citizen,” modeling ways that social-change efforts can be embedded within the everyday lifestyles of their supporters. While the boomers treated the cultural movements of the late sixties as a cause, today’s e-citizens are treating their social activism as a brand. They are selling social responsibility as if it were a commodity or product, using the same strategies that traditional business men and women used to sell products.
Ann Pendleton-Jullian (Moderator) - Professor, Knowlton School of Architecture, The Ohio State University, and Distinguished Visting Professor, Georgetown University
Sarah Banet-Weiser - Professor, USC Annenberg School of Communication and Journalism and Department of American Studies and Ethnicity
Sean Carasso - Founder, Fallen Whistles, A campaign for peace in Congo
Yael Cohen - Founder, President, and CEO of F–k Cancer
Milana Rabkin - Digital Media Agent, United Talent Agency