Consumers in the digital age have taken control of the media they're consuming. Instead of being forced to march to the tune of the brands and advertisers that once held their beloved content hostage (television and radio commercials, for example) they instead are able to choose when, where and if they are served any kind of promotional messaging.
At Dx3 2013, inbound marketing thought leader and Hubspot CMO Mike Volpe explained how this shift is problem for traditional advertisers but an opportunity for those who value a more engaging approach.
Inbound marketing, he argues, is the future. To the quick shall go the spoils.
For more news and videos from DX3, be sure to visit the Huffington Post's "Canada Gets Digital" page: huffingtonpost.ca/news/canada-gets-digital/