The world of display advertising is being flipped upside down and yes, this is a very good thing. eMarketer predicts that display advertising will overtake search by 2015.
Jag Duggal (VP of Product Management at Quantcast and the former lead on Google's display strategy) and Jason Crawford (Director of Digital Media at the Rosetta agency) provide insights into the rapid changes in display advertising and what you need to know to succeed.
Listeners will learn:
• What real time bidding is and how it is a catalyst for the growth of display
• How a CPA model can supercharge your performance What is necessary to get your performance campaigns to deliver
• Best practices for developing your targeting strategies