Sara Treewater joined Citi Private Bank in 2010, where she oversees content projects for desktop and mobile. Before moving to London, she spent five years as an online editor, web manager and then content strategist at Smith Barney (which became Morgan Stanley Smith Barney) in New York. Sara is grateful that her day job allows her to channel overly enthusiastic tendencies to incessantly edit and organise. She enjoys simplifying complex information, championing user and content needs and translating between business and technology stakeholders.
In this talk Sara shares what content strategy can learn from financial services, and vice versa.
Recorded live at Google Campus during the “Content Strategy for Finance & Community-Shaped Content” event on 15 April 2013, organised by the London Content Strategy Meetup. togetherlondon.com/events/meetup