Our team at SapientNitro was tasked with highlighting the Jeep Grand Cherokee Selec-Terrain Traction Management System. Dave Kuhn, our product specialist, and I interviewed key stakeholders at the Jeep brand and crafted a story to highlight the benefits of this advanced traction control system. I was the Content Strategist and Copywriter for the project. The finished animation can be found at jeep.com and on YouTube.
ACD-Creative: Gary Alexander
ACD-Copy: Steve Koch
Content Strategist/Lead Copywriter: Lee Ekstrom
Product Specialist: Dave Kuhn