With nearly 1 in 4 car accidents caused by cellphones, world renowned contemporary artist Andres Serrano shot three portraits for Belgian road safety organisation Parents of Road Victims. Serrano depicts three different characters who at first glance look dead but when you look closer, you discover they're actually just looking at their phones.
Don't Text and Die not only aims to address a modern and universal issue, but also to bring attention to the work of Parents of Road Victims. Their main goals are the consolation of the families of road victims, and the prevention of future traffic accidents.
See the full campaign on checkthis.com/donttext