GSK's Vice President of Design Andrew Barraclough talks about what Design Effectiveness did for Angostura Rum and why he awarded it a gold award at the Design Effectiveness Awards 2013.

See the full Case Study here: effectivedesign.org.uk/winners/2013/packaging/angostura-1824

Hear more from design commissioners and design agencies who live and breathe effectiveness on 21 May 2014: dba.org.uk/events/2014Effectiveness365.asp

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