There are only 3% of young men under 25 who use insurance in UK. Main reason for this is that young men think that insurance is a complicated and expensive process, which they can’t afford now.
Moreover, many of them don’t own any big stuff yet, such as houses or cars, which can be insured.

Instead, we decided to look more precisely into things young men own and adore and let them insure small things they love to share on Instagram – everything from new sneakers to cool skateboard and make insurance easy and affordable thing to do for younger audience.

Simply download the app for 0,99p, which is actually an insurance fee, insure any photo with thing you love and when something happens to it get a compensation up to 100 pounds. No risk, no papers, no big spendings. Just 0,99p.

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