CREATIVE + ART DIRECTION
Silver Kim / Joo Kong / Yoonhee Kim
Dion Lee / Yona Lee
The Umbrella That Thinks it's a Tree is an umbrella that transforms into a tree when it becomes wet. The leaves on the umbrella are printed with Hydrochromic ink, which changes color when activated by water, and it returns back to its original color when dry. This umbrella symbolizes a tree. To help save the rainforest, a tree will be planted in the rainforest for every purchase.