This poignant commercial directed by feature film and commercial director, Robert Lieberman, with an unnamed member of the U.S. Ski Team was a huge departure from other Chevy Truck commercials based on the hit song “Like a Rock” by Bob Seger, in that it features storytelling lyrics never previously (or since) used in Chevy Truck advertising.
The story depicts a difficult moment in the life of a developing skier. Prior to shooting, the skier told us that our commercial actually paralleled her life growing up. Serendipity made real. Cue the emotion meter.
“20 years now…where’d they go…"