Arena Explainer Video

Arena is a virtual and hybrid events platform built by event organizers, for event organizers. The company wanted an explainer video to showcase how their platform works and its benefits. They targeted any event organizers that wanted to plan or create a virtual event. Furthermore, the video will be used as a show reel on their website for any visiting audience. They wanted the video to be fun and professional

As the main element of this video was going to be the user interface. We created a canvas to enhance the features of the UI and merged it with videos to give it a realistic appeal. As this was going on their website, we made sure to use brand colors in a subtle way. We played with camera angles and transitions highlight different features of the website meanwhile, making it fun and engaging for the audience to watch.

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