Here is my entry for the swatchmtvplayground competition.
I wanted to do something with the logo of MTV, so I decided to work with the elements (earth wind fire and water).
The basic idea was to create a loop between the different elements that could go on and on. Unfortunatly I soon realised there was no way I could fit it all in to 10 seconds. Therefore I focused on the first part of it: water/ice.
The next step would have been earth, the ice would melt revealing earth. As soon as we see the earth plants and grasses quickly grow on it. Showing the MTV logo in different colors. After the logo is filled with vegetations it suddenly starts burning. The next element: fire. As it burns down the ground the logo is still visible in different kind of flames yellow and blue. From its ashes the next element wind rises. Like an airballoon, forming the logo. As is filled up with air the wind catch it and takes it away. So we are left with an empty space again. Where the water comes up again from under the ground, closing the loop.