So you have a content-intensive app? for example an offers app, news app..etc? You keep your app's Twitter account active all the time tweeting about those hot offers or breaking news?
Now, you can send the upcoming hot offer or breaking news to everyone who has downloaded your app in the same moment you click tweet! This is a phenomenal feature because it reduces the over-head cost you may have for that and the know-how of pushing the message.
Register your account for free: