This is an edited clip from a web-live interactive campaign for an Israeli milk drink (Shokoshock - Tnuva). At the end of the summer, for one hole week a chosen teenage girl (Anita Os) with the help of her friends broad casted a video blog 24/7 without leaving the room.
With the help of the surfers who suggested the activities, choose guests and build the line-up. There was not any dead moment in that week, which ended up with more then 200,000 unique entries!
Agency : Meccan Digital Israel
Supervisor: Max Shcherbakov
Editor : Yonatan Golan