This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, integrate.wvu.edu
Presented by GolinHarris CEO Fred Cook
GolinHarris CEO Fred Cook presented “The Future of Integrated Marketing” at last year’s INTEGRATE conference. Leaders at GolinHarris, a public relations firm ranked in the top 10 in the United States and top 20 globally, reorganized their agency structure in 2011 and implemented a new communications model leveraging traditional and social media.
Cook discussed the company’s innovative “g4” model in his keynote address. He shared his insights on the need for public relations agencies to re-evaluate how they function and deliver multi-platform results in a rapidly evolving communications industry.
During his tenure at GH, Fred has managed strategic planning and brand marketing campaigns for companies such as Nintendo of America, Visa, Southwest Airlines and Amazon.com. He has orchestrated public affairs and handled crisis management programs for BAX Global, The Walt Disney Company and Toyota. He has also developed research-based brand positioning campaigns for Yamaha, Walt Disney Imagineering and Weyerhaeuser.
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