Moderator: Saya Weissman, assistant editor, Digiday @SWeissman
Speaker: Cecelia Wogan-Silva, independent ad agency relations, Google @cecelia2go
It's time to mothball the old creative process of creating the next big idea and come up with a more modern approach of thinking. One way to do this is by bridging the agency-tech divide, a trend that more industry execs are embracing as they realize agility is the key in this new marketing era.
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