Melanie Rudd, a final-year PhD candidate at the Stanford Graduate School of Business, explains how experiencing moments of awe expands our perception of time and alleviates feelings of "time famine." Rudd developed on her research with Jennifer Aaker, General Atlantic professor of marketing at the Stanford GSB and Kathleen Vohs at the University of Minnesota.
How can we alleviate feelings of time shortage? 0:05
What is awe? 1:07
How does awe expand our perception of time? 1:58
What misperceptions do we have about time? 2:42
Read the research (PDF): stnfd.biz/mThue
Learn more about professor Aaker's research: stnfd.biz/mThvd