The 2013 Maverik Lacrosse commercial is the story of perseverance. Inspired by the stories of Chris Bocklet, he proved that never giving up can only lead to good things. Jalbert Productions wrote, produced, and directed the commercial from concept to completion. The challenge was to be sure Chris' story was communicated effectively using only visuals, and simultaneously feature Maverik's 2013 products. We shot with a Cannon 5D Mark III and Zeiss Prime lens set, and filmed over the course of three days in New Jersey and Long Island. The video features lacrosse players of all ages.