Student project for VCU Brandcenter
Never before have the elements of nature and the precision of modern technology interwoven to produce cutting-edge fashion. Kari Wood-Spun Denim is the first of it’s kind: denim stitched from a premium thread that has been harvested from eucalyptus tree pulp. Kari Wood-Spun Denim is fashion pioneered with nature at its very core.
Kari Wood-Spun Denim. Cut from Nature.
Music - Intro, The XX
Art Directors - Caitlin Kennedy Bradley & Sean Burpee
Copy Writer - Blakeley Jones
Creative Technologist - Elyse Jalbert
Creative Strategist - Jeremy Chacich
Creative Brand Manager - Danforth Hoover
Model - Whitney Keller