Sure, well I think what we're talking about are the proliferation of Twitter Bots as a method of spamming or advertising on behalf of companies. As well as Twitter opening up its API which means it's allowing third party applications to transact business via the Twitter platform.
Well, I mean look there are terms that are coined everyday but a Twitter Bot generally references a fake or I guess robotic automated Twitter account that is able to mass tweet to lots of people. As opposed to an individual actually tweeting and interacting it's a computer generated application that does the same thing on a mass level on behalf of a company or political campaign.
It's not necessarily a problem. What we're looking at is, "What is the application being used to do?"
The opening of the Twitter APIs allows companies to engage in advertising but the threat is are you exposing private Twitter users to their private information being hacked, is it going to make the platform very spammy, is it going to be benefit or a detriment to Twitter as an about to go public social media site. So, those are some of the questions that analysts and I guess we are discussing today.
We have Facebook to look at and we can see that Facebook has been able to double or triple its earnings as a result of opening up its APIs and allowing advertisers to engage with their users on such a mass scale. I think that Twitter is going to have to follow a few tips and learn from Facebook's mistakes and successes in rolling out its various APIs and opening up its platform.
Users should continue to be very vigilant with respect to what types of third party applications that they allow their own Twitter profile to engage with.
How do you know? You're going to have to do some homework. I mean usually when you have a Facebook account or a YouTube account it asks you do you want to link or share whatever you've just done to Twitter and vice-versa. Most of the time people just click yes,yes, and yes and they don't look to see what exactly this application will be accessing from you.
So, just be very wary. You shouldn't just automatically accept third party applications request to access your private information in order to interact with a Twitter or Facebook or any other social media site.
Do a quick Google search and see - is this application legitimate? Is it going to expose me to spam or a hack attack? Twitter is not responsible for your personal account safety they are responsible for various other reasons to maintain as secure a site as possible.
It ultimately comes down to you the user and you the company when it comes to liability for malicious spyware and attacks and using these Twitter applications, again third party applications for a bad reason as opposed to a good reason.
Sure, Twitter is absolutely a revenue generator. Twitter already allows for advertisements that show up in different Twitter users feeds, and that's their primary way of advertising right now. But they're cutting deals left and right with various third party companies in order to come up with creative ways to reach the audience that Twitter has amassed.