For the release of the slim can version of Cola Turka, Grey Worldwide commissioned us to prepare this introductory advertisement.
We were asked to break with the style used in older Cola Turka ads (red-white color scheme and football imagery) and to introduce new look to the product.
We combined various photographic elements approved by the client in a simple, symmetric form. Watercolor backgrounds, vector motives and overall pastel coloring allowed us to create light and relaxed mood for otherwise busy scenes.
The video presented on our website is the original cut of the advertisement, significantly different from the final broadcast version modified according to client's and agency's requests. We like it better this way.
Produced: February 15, 2007