In his BlogWell Minneapolis case study presentation, "Social Media Ethics Briefing: Staying Out of Trouble," GasPedal and the Social Media Business Council CEO Andy Sernovitz outlines the fundamental guidelines of word of mouth and social media ethics as drafted by the Social Media Business Council in the Disclosure Best Practices Toolkit (

Andy describes how ethics isn’t an optional part of your program, nor is it something you add later. Rather, it's where you start. He also describes the ten magic words for disclosure, as well as the the four necessary elements of a social media program that will keep you safe under new FTC regulations.


BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.

To learn more about BlogWell, visit

BlogWell is produced by GasPedal and the Social Media Business Council.

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