Starbucks joined forces with (Product) Red and the creative agency BBDO to coordinate a global sing-along. Over 100 countries were involved in the Love Project and simultaneously sang one song: "All You Need Is Love" by The Beatles. These performances were broadcast live via the internet from far reaches such as Gabon and Fiji. The goal was to show how connected the world is and that a small decision a person makes can make a grand difference elsewhere. The Love Project successfully raised money for Africa's fight against AIDS and reinforced awareness of the problem and the solution one could take a part in. People could also go to the Starbucks website and upload their own personal performances that generated a donation from Starbucks to the cause. The song was commercially sold on Starbuck's Love CD in stores. A Guinness World Record was set for the 'Most Nations in an Online Sing-Along'. Love Project was a massive organisational task which reaped the benefits of integrated marketing.