US Bank came to our partner, Triax Media Group, with an interesting challenge - to create an interactive CD-ROM that would not only educate, but entertain consumers while learning about Health Savings Accounts. Triax asked Rhythm Interactive to spearhead this project for U.S. Bank.
Rhythm Interactive's creative team collaborated with Triax and U.S. Bank to come up with the idea to develop an interactive game based on Street Smarts, a popular TV game show from earlier this decade. It was an interesting premise, and while everyone felt the potential to really engage our audience with this theme, we had to somehow resolve the fact that it is simply absurd to presume that random people in the street would have any level of knowledge about HSAs, which are still relatively new and obscure banking products.
Our solution was to emphasize the absurdity of it all, and once we made that decision the creativity flowed! We developed a humorous and just ever so irreverent script that took our host around town to eight different locations, meeting with 24 different random people on the street whose answers to questions revealed 8 important points that US Bank wanted consumers to know about HSAs.
Along the way, the player was able to accumulate points that, combined with their score from a quiz following the tour of the town, counted toward a surprise at the very end.