In response to the Socialnomics09 video on YouTube... (youtube.com/watch?v=sIFYPQjYhv8)
527,000 people have watched this YouTube video to date. I love the stats in this video. I just love stats.
But is social media a fad? Stats don’t answer this question.
In the 1950s, if I had told you that the hula hoop isn’t a fad
-- because 20,000 hula hoops are sold every day
-- because the 100 Millionth hula hoop was sold in 1959
-- because in the first two months of the product's debut, 25 million hula hoops were sold,
would you still think it was a fad?
Sure, is the hula hoop still around? Of course.
But was it a fad? Without a doubt.
In fact, it’s almost always referred to as a wonderfully kitschy fad from the late 1950s and early 1960s.
Here’s what Wikipedia says about fads: A fad is a practice or interest followed for a time with exaggerated zeal.
So, is Social Media a fad? I would say for sure -- we’re watching the building of the exaggerated zeal phase for social media. However, will social media be around years from now? Probably. Just like the hula hoop, pogo stick, and vans -- social media is a fad that might actually have some staying power.
But will it be the centerpiece of your marketing strategy decades from now? I doubt it.
I mean – who’s talking about hula hoops every day?