Our Friends at TLC came to us to integrate Arm & Hammer Products into the TLC brand naturally and without the normal sales pitch. Our team created and wrote this concept which delivers a direct connection between the product and the network in a manner all families can relate to...LAUNDRY! This concept was immediately identified with the TLC team and enhanced the bond between network and product relations overall. Plus, its super fun!
Director Branded Entertainment (TLC): Pauline McAuley
Creative Direction: Ryan Bramwell
Design/Animation: Brian Long
Audio: Coupe Studios
Copy Writing: Eric Singer, Coupe Studios
Executive Producer: Kim Peterson