I am a director/dp and shot this as a "spec" spot to test the capabilities of the Canon 5D Mark II. The idea was to test the camera under conditions to see if my instincts about a “real world” application were correct. The results were remarkable and it is clear that this camera is a viable tool in the business of making television commercials.
This DSLR is not the tool for all spots, but as we face the challenge of diminishing budgets then it becomes relevant, it becomes a player.
I thank the pioneers who posted footage on Vimeo and the chat in forums at Cinema5D.com for fueling my interest in the camera.