This collection of 18 films created, directed and produced by Universal Everything (Mark Cumming, Matt Pyke, Dylan Griffith) for the Hyundai Motor Company has recently been awarded by the highly respected D&AD in its 2013 Branding category.
D&AD exists to inform, educate and inspire those who work in and around the creative industries. Describing itself as a restless, enquiring, agitating organisation determined to perpetuate brilliance in commercial creativity, this nomination will appear in the Fiftieth D&AD Annual to be published in September 2013.
18 x films
16k video loop, 36 channel Iosono surround sound
Hyundai Vision Hall, South Korea
Directed by Universal Everything (Mark Cumming, Matt Pyke, Dylan Griffith)
Sound by Simon Pyke
Post / CGI by Universal Everything / Analog / Gorilla / Realise
Filmed by thecreatorsproject.com