Malaysians were happily surprised when the country's #1 chocolate brand, Cadbury Dairy Milk, treated them to a 'magical' ride in the Cadbury Dairy Milk Taxi in celebration of World Happiness Day as observed by the United Nations on 20th March 2013. Decked in purple and white candy stripes and magical gold accents, the Cadbury Dairy Milk Taxi dashed around Klang Valley picking up and dropping off busy city dwellers within its route - for free.
World Happiness Day is observed by the United Nations on 20th March annually since 2012. It is an effort by the United Nations to promote happiness and to achieve a universal goal and aspiration to improve the lives of people around the world. In the United Nation's World Happiness Report, Malaysia was placed second most happy nation in Southeast Asia.
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