As part of Michael Bublé’s campaign for his new album “To Be Loved”, Steam Motion asked us to make a video of Michael performing the classic song “You Make Me Feel So Young”. We see Michael walk through a stylized world, experiencing the joy of youth in the big city.
During the middle of the song, Michael becomes a cartoon character and makes a journey through all the layers of the city from the underground to the top of the skyscrapers before becoming real at the end of the song.
The style and illustrations are a tribute to Hollywood's Golden Age of musical films and actors such as Gene Kelly, Fred Astaire or Donald o'connor.
Direction, Art Direction and Animation: Tigrelab
Illustration: Marie Negretti
Animation: Guillaume Caron
Motion graphics and compositing: Joan Molins
Production: Steam Motion and sound
Creative Director at Steam Motion: Brett Sullivan