There’s an old adage in finance: when no numbers exist, PR strategies can bring competitive investment and trust. For many companies looking for outside investment, nothing hurts like a bad image, or credit rating.
For example, while Germany, Europe's largest economy, has an unemployment rate of just 5.4 percent, others such as Spain are languishing with a record jobless rate of 26.7 percent. In response, struggling companies in Spain are seeking outside investment, without numbers to back them.
More fortunate PR pros can take a few lessons from global finance, and your PR strategy may increase its dividend. For competitive investment, look to markets and regions where few companies are expanding to, including new channels to increase your brand and image. Recently, many US companies have slowed global growth in order accelerate their marketing plans at home.
As Spain looks for outside investment from countries like Germany, German companies are looking at expanding into struggling and emerging markets that are backed by a strong public image and policy: like Spain. That's a global win.